From 42 to 69 out of 100 in four rounds of work
This is a real project: a recruitment and headhunting consultancy in Madrid. The client asked for anonymity, so you won't see their name or their website, but you will see exactly what I did and what changed.
The starting point
The website had 8 H1 headings on a single page (Google couldn't tell which one was the real title), duplicate titles and descriptions, 9 links pointing to pages that no longer existed, no structured data, and around 27 MB of uncompressed images spread across the site. Basically, invisible to Google and slow for anyone arriving from a phone.
What I did, round by round
No single change and wait. Four rounds, each one checked against the real published code, not against what the editor shows:
The change with the biggest real weight was the images:
Measured result
The numbers don't lie:
From 42 to 69 out of 100. A 64% increase, with every round verified live.
Why it is anonymised
The client preferred not to make the company public. I respect that decision: the numbers and the changes are real, the only thing missing is their name.
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