5 signs your clinic's website is costing you patients
A patient compares three or four clinics before booking an appointment, almost always at night and from their phone. Most of the time they don't choose the best one: they choose the one that answers their questions first. These are the five signs that yours isn't.
You can't see who treats patients
Patients choose a person before they choose a clinic. If there are no names, qualifications, license numbers, or real photos of the team, your clinic looks interchangeable with the other three the patient is looking at right now. A profile for each professional, with their own photo and a plain-language explanation of what they treat, changes the decision more than any pretty redesign.
Treatments are explained for colleagues, not for patients
Text copied from a template, full of jargon, that doesn't answer what the person actually wants to know: does it hurt, how long does it take, how many sessions, when can they go back to normal life, and roughly what it costs. When those questions go unanswered, the patient doesn't call to ask: they go to the website that already answers them.
Booking an appointment is harder than calling
Twelve-field forms, booking systems that don't work on mobile, phone numbers written as plain text that can't be tapped. Every extra step between the decision and the appointment is paid for in lost patients, especially outside clinic hours, which is when most people search.
The website is slow to load or shows security warnings
In healthcare, trust breaks in a second. A browser warning that the site "is not secure," or a page that takes five seconds to load on mobile, leaves the patient with the impression that the clinic is neglected. It's the first thing I'd fix, because it also hurts your Google ranking.
Legal information and social proof are both missing
A clinic handles health data: without a legal notice, a privacy policy, and clear consent on the form, you convey carelessness exactly where it's noticed most. And conversely, without recent reviews or real testimonials, there's nothing to reassure the patient they're making the right choice.
How to tell how much of this loss is real
If you recognized two signs, you have loose, fixable flaws. If you recognized four or five, your website is filtering out patients every day and you won't find out, because the ones who leave don't write to tell you.
That's exactly what the audit does: it reviews your actual website point by point and delivers in writing what's wrong, in what order to fix it, and what each flaw is costing you. $300, with no obligation to continue.
An honest note about clinics
I don't yet have a clinic case in my portfolio, and I'd rather say so than make up a sample project. What you can judge before paying anything is the method: the diagnosis is done on your specific website, and you read the whole thing before deciding whether to move forward with a remodel or a website built from scratch.
Request your audit
An honest diagnosis in writing, and you decide whether to move forward.
Request your audit